LYP presents About Face, a photographic exhibition, in partnership with Carmell College. The purpose of
the exhibition is to explore the concept of identity in a society and culture pre-occupied with the pursuit of physical perfection.
The mass media
plays a huge part in governing our life choices, influencing our value
and dictating the social norms that we adhere to. As a combined force
media, capitalism and consumerism have created a set of strict rules
regulations about what it means to be a woman, and more specifically,
means to be a 'beautiful', and thus culturally valuable, woman.
social and economic value in contemporary society. Women are encouraged to pursue
perfection at all times. The subtext of advertisements, women's magazines, and consumer industries, is that being beautiful also means being happy and successful. Beauty is presented to us as being synonymous with personal fulfillment.
socially-constructed ideal that we see depicted in imagery all around
us is an
all encompassing and time consuming endeavour. An
symptom of idealised beauty is the de-construction of individual
order to represent a specific ideal of attractiveness we must
erase and modify parts of
our authentic selves.
the media and advertising is constructed, pieced together like a
order to form the perfect picture. The images are intended to
aspirational reality but in actual fact they present an unattainable
Face’ explores the ways in which our identities are
under attack from industries such as the media and capitalist-consumerism. The
is an exploration of the beauty that is inherent in our natural selves.
Is anybody their
real selves? Are we all wearing masks? How does the pressure to be
affect our self esteem? Is it time that we ‘about
face’ and reject the pressure
to be anything other than who we naturally are?
The opening event takes place on September 7th at Supercollider Contemporary Art Projects Gallery, Blackpool, UK. For more information or queries please email email@example.com. Add yourself to the guest list and share the event with friends on Facebook.
Love You Project 2012. All Rights Reserved.